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How do I create a printer-friendly email newsletter?
Regardless of how strong your love of trees or dislike of printers is, every now and then there’s a worthy reason for either for you or your subscribers to print an email. Sadly though, simply hitting...
View ArticleWho can I send email to?
Guidelines for permission based email marketing Why do I need permission? Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Besides that,...
View ArticleEMAIL, RETENTION OR ACQUISITION?
Email, Facebook, and Twitter each provide marketers with the ability to compile a database full of customers and prospects. This ability to gather consumers into a visible list certainly looks like the...
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